Prepared by Daniel Avshalom, Parallel Signal — March 2026
MGME has built something genuinely rare: a scientifically validated, webcam-based decision-making assessment platform with 90%+ margins, published in Science, and backed by Swiss government grants. The product works. The validation is there. The pipeline is real.
What's missing is the growth engine — marketing, systematized operations, and leveraging AI tools across the company. You called this a "make or break year." I believe it can be a make year.
My approach combines hands-on AI expertise (I run my entire operation — campaigns, analytics, content, automation — through AI systems including Claude, Copilot, and custom-built agents) with 15+ years of performance marketing. The workshop I'm proposing isn't a lecture — it's a diagnostic intervention tailored to your team's real workflows.
Per-assessment cost is single-digit francs
vs. standard assessment methods
LAJ partnership potential volume
All growth via network to date
Manual post-assessment coaching sessions consuming disproportionate team capacity. AI can draft reports and prep materials automatically.
Every enterprise client needs tailored reports. Templating + AI adaptation could cut this from hours to minutes.
One consultant handles all certifications. Can't grow beyond his calendar. AI-powered onboarding and LMS tools can parallelize this.
Two analysts could dramatically accelerate output using AI-assisted data pipelines within your secure environment.
Routine tasks eating founder time. Programmatic presentations, automated admin, and AI-drafted sales materials.
Zero systematic marketing infrastructure. When you're ready, the playbook is clear: LinkedIn thought leadership, case studies, targeted enterprise content.
Start small, prove value, expand based on results.
I come to your office for a full day. Before I arrive, each team member shares their top time-consuming tasks. I arrive with prepared solutions tailored to your actual workflows.
Modules: AI landscape & security framework, unlock Microsoft Copilot + Google Gemini capabilities, solve your specific bottlenecks live, hands-on lab where everyone leaves with working solutions.
Audit your online presence. Create a messaging framework for your key segments. LinkedIn content strategy for both founders. Case study templates from your enterprise wins.
Full marketing system: demand generation, certification program scaling, brand positioning across enterprise and individual segments. Structure TBD based on Phase 1 & 2 learnings.
One of the first things we'd cover in the workshop. Each tool has strengths — the key is matching the right tool to the right problem.
| Microsoft Copilot | ChatGPT | Claude | Google Gemini | Perplexity | |
|---|---|---|---|---|---|
| Best for | Teams on Microsoft 365 | General tasks, coding | Deep analysis, writing, system building | Google ecosystem | Research with citations |
| Custom assistants | Copilot Studio | Custom GPTs | Projects | Gems | — |
| Company context | Reads SharePoint, Outlook, Teams | Custom Instructions + uploads | Projects with persistent memory | Workspace integration | — |
| Data analysis | Excel Agent Mode (strongest) | Code Interpreter | Artifacts + analysis | Sheets AI | Limited |
| Security | ISO 27001, SOC 2, Purview DLP | Enterprise tier only | Enterprise tier available | SOC 1/2/3, ISO 42001 | Basic |
| Data used for training? | No | Enterprise: No | No | No | Check ToS |
| Meetings | Teams (excellent) | — | — | Google Meet | — |
| Automation | Power Automate | Zapier / API | MCP servers / API | Apps Script | API |
| Concept | ChatGPT | Claude | Gemini | Microsoft |
|---|---|---|---|---|
| Custom AI assistant | Custom GPTs | Projects | Gems | Copilot agents |
| System instructions | Custom Instructions | CLAUDE.md | Gem instructions | Studio prompts |
| File analysis | Code Interpreter | Artifacts | Code execution | Excel Agent Mode |
| Company knowledge | GPT Knowledge files | Project docs | NotebookLM | SharePoint + Copilot |
| Automation | Zapier / API | MCP servers | Apps Script | Power Automate |
This is a preview of what we'd build together during the workshop — mapped specifically to MGME's workflows and security requirements.
MGME likely qualifies for up to $150K in Azure credits, 50 free Microsoft 365 Business Premium seats, and access to Azure OpenAI. This covers your entire team's tooling at zero cost.
There's also a 15% Copilot discount expiring March 31.
Apply at portal.startups.microsoft.comI'll prepare a detailed workshop agenda once we align on priorities. Looking forward to building this together.